how to seo blogger site tactics to optimize the content

how to seo blogger site SEO tactics to optimize content in search engine eyes

One of the main objectives of content marketing activities, is to increase the popularity of related brands in cyberspace, so it can capture many people to visit the website or digital channels used by brands. For that, one of the ways that it is in the same way is to perform optimally in search engines, or it can be called Search Engine optimization (SEO).

If it is optimal, the content we create and serve is easier and more likely to be indexed by search engines like Google. In effect, people are more easily able to find content from brands through certain words or key phrases they're looking for on Google. And to be optimized from the SEO side, it is good to know first how it works.

According to Search Engine Watch, the search engine does its best work by referring users to the most relevant content sources of specific keywords. The things considered by search engine algorithms from content sources are:

• Content: Search engines detect the quality of the content from its theme, textual quality, title, description, and relevance as well as relevanation with certain keywords.
• Performance: How fast is the content source site? Is it technically good to perform?
• Authority: Whether the source of the content has enough content in quantity, and also high quality until it is worth referencing of other content sources.
• User Experience: How does it look? Does the linked site have easy-to-use navigation? Or the related content source has a high bounce rate?

After knowing the search engine considerations to determine the source of a particular keywords-related content, we so know what it should be about to be our focus for optimal SEO. For guidance, here are some things you can do right away:

READ ALSO: Understanding what Content Marketing is

 SEO is about the keyword

Before creating the content, one of the important things to do is to research the words or key phrases you want to target. Because, however, the keywords are one of the things that search engine indicators identify whether a content is relevant or not, in search engines.

Typically, in this regard, it is recommended to use keywords that are estimated to be used by the target audience when searching for specific information. To be able to determine the right keywords, you can check how to get the Keyword to improve Website Traffic.

After that, some aspects that need to be inserted keywords include: title, article description, content, image and ALT text, as well as on the Content link (URL). That way, search engines make it easier to index with content that's created, and greater odds are found with certain keywords.

Present relevant content

The most important thing to get content for search engines is to make sure the quality of the content is presented. Because, the quality of the content is what interests people to consume it, so it not only increases the flow of visitors, but also the public trust in the content we make. Automatic, authority and relevance of content sources are strong.

Although the above mentioned that keywords are important, but direct the main focus on the quality of the content; Don't even overwhelm content with specific words or phrases. Quite at least one time in the beginning, and one time at the end of the content. Because too much can also make content in categories spam.

Then, do not force the keywords into the content, as much as possible. Prioritize the quality of the content, strengthen our distinctive features to look at issues or specific topics. Because our content priorities remain targeted audiences, not search engines.

 Regularly update content

Consistency is also important in this regard. Updating a channel with regular content is also a good indicator for determining the relevance of the content source. That way, our site is fresh and always displays new content for targeted audiences, as well as making them a lot more reasons to come back again.

 Enter links to information retrieved from other sources

Referring to the original source of the information we use from the content makes our content channel go deeper into the virtual world Information Network. And instead of Menulik  "Click here ", we better write the name or title of the destination page, and provide a link to the word or sentence (usually called anchor text).

The reason is that it can increase the relevance of the content that we suspend, as it is likely that the title or words associated with that source also contain certain keywords that have value in the eyes of the search engines.


So, SEO does have an important role for brands that are marketed through a variety of content. In addition to creating content that we present easier to find target audiences, in the future, search engine index results also have the potential to attract the flow of larger organic visitors. Hopefully, many visitors are converted to consumer products that we offer.